Software company Gelato has released its 2025 ‘State of Print Production Report’, revealing key insights into the evolving print production landscape. Based on responses from 140 print leaders worldwide, the report highlights industry trends, including the rising adoption of AI, the growing demand for personalisation, and the shift toward digital printing.
‘The print industry is positioned for massive growth,’ said Gelato CEO and founder Henrik Müller-Hansen. ‘Just as Netflix anticipated the streaming revolution and redefined how we consume content, print producers have the power to reimagine how goods are created and delivered. This year is about more than technology – it’s about mindset.’
Key findings from the report suggest that AI and automation lead the charge. Approximately 80% of respondents identified AI-driven tools and automation as essential for improving workflows, reducing costs and fostering innovation. While there is recognition of AI’s potential, only 55% are actively investing in these technologies to stay competitive, signalling room for further adoption, the report states.
‘AI has incredible potential to transform the world of print production and enable automation of everything from servicing your customers to scheduling and optimising production,’ said Gelato chief product officer, Marcus Boijemyr.
Other discoveries from Gelato show that 70% of printers believe that personalisation and customisation are driving customer preferences, with printers adapting to deliver unique, on-demand experiences and restructure processes for micro-orders. Additionally, 65% of survey participants emphasised the role of ecommerce integration in reshaping the industry and creating new revenue opportunities through seamless digital storefronts.
‘To thrive, print producers must shift their thinking beyond today’s demands and embrace what younger consumers want—speed, customisation, and sustainability,’ said Bruce Watermann, founder and executive consultant of PrintReady Network. ‘The winners in the print industry will embrace technology – from ecommerce integration to automation – to unlock new revenue opportunities and long-term growth.’
Additionally, sustainability was a feature in the report with 70% of respondents indicating increasing consumer demand for sustainable, eco-friendly products. With 60% of print producers facing rising expectations around shorter turnaround times and lower environmental impact, sustainability has become a must have for business growth, the report highlighted.
‘Consumers, especially millennials and Gen Z, demand transparency. They want to know where their products come from, who made them, and how they were produced,’ said Gelato chief operating officer Rebecca Razulis. ‘Sustainability considerations are critical for today’s print producers.’
