Manufacturer of self-adhesives and smart tags Beontag has appointed Erin Bernhardt as its new global vice president of GLM (graphic and label materials). She will report directly to Alejandro Quiroz, CEO of Beontag.

Ms Bernhardt most recently held the position of vice president and general manager of performance films at Eastman Chemical Company. A business strategist, Ms Bernhardt will look to utilise her experience of driving competitive advantage and earnings growth and developing talent within organisations in this new role. 

Mr Quiroz commented, ‘Beontag continues to invest in our people, assets and partnerships, and I am confident that Erin’s vast experience leading businesses and operations will enable our GLM team to strengthen the quality and excellence it is known for, while expanding our business across the globe. I look forward to working with Erin and, together, driving Beontag forward.’

Ms Bernhardt said her passion for creating sustainable value through customer intimacy, product and service innovation, and continual improvement aligns with Beontag’s values and strategy. She will look to continue the trajectory of growth the company has been on for the past 40 years.