New swatchbooks for wine, spirits, beverage and premium labelling have been launched by UPM Raflatac, allowing printers, brands and designers to assess the texture, colour and aesthetics of a wide portfolio of high-quality label materials.
‘Swatchbooks are essential tools for printers and designers, providing both a visual and tactile feel of label materials,’ said Stefano Pistoni, senior manager, business growth, wine and spirits label solutions, UPM Raflatac. ‘Our goal was to present our solutions in a way which is both user-friendly and uniquely inspirational for the target market,’ he added.
The swatchbooks, which are available in a compact and larger-scale format in the EMEIA market, include UPM Raflatac’s SmartChoice paper and filmic solutions. These solutions help support brand-owners wanting to reduce their environmental impact through materials with recycled content and renewable or resource-optimised raw materials, explained the company.
Examples of the featured SmartChoice solutions are Carbon Action PP UCO, an International Sustainability and Carbon Certification (ISCC) Plus certified bio-circular face film made with 30% renewable content; Forest Film, an ISCC certified wood-based plastic label material; Ocean Action, a label material to fight ocean bound plastic pollution; and Drops WSA PCR-FSC, a textured paper with 100% recycled fibre share.
To develop the swatchbook design, UPM Raflatac collaborated with design agency Maba, with printer Grafical also participating in the project. By collaborating with value chain partners, the company said it was able to gain insights from the actual users of swatchbooks, enabling the creation of the best possible user experience.
‘The beautiful design of the new swatchbooks is inspired by UPM’s Finnish heritage and Nordic nature. This, combined with innovation and design traditions, is showcased throughout the new swatchbooks, featuring shapes that resemble Finnish lakes and an innovative, nature-inspired aesthetic,’ said Carles Anadon, senior manager, business growth, consumer label solutions, UPM Raflatac.
