Mark Andy Print Products (MAPP) has partnered with die-cutting tool provider Wink to launch a new flexible die, MA Performance Flex Die. The new product is described by Dave Telken, vice president of MAPP, as a ‘game-changer’, designed to meet the evolving demands of converters with quality, speed, and reliability.

He added that the collaboration with Wink is more than a product launch, claiming that it has increased the industry’s standards. Over the past year the partnership has been ‘perfected’ – from seamless ordering and fast delivery to unmatched quality and technical support, continued Mr Telken.

Duane Pekar, CEO of Mark Andy, says the MA Performance Flex Die partnership with Wink has also solidified the company’s position as being a one-stop-shop for converters.

The product offers numerous benefits according to MAPP. The die has a streamlined process ensuring ‘effortless’ ordering; it also has a two-day turnaround time designed to meet tight production schedules; ‘unmatched’ quality means the die delivers superior results; and the responsive service provided by MAPP’s trained team means support throughout the entire process. Additionally, the die offers high performance at ‘exceptional’ value, stated the company.

Oliver Rabe, CSO of Wink Group, concluded, ‘We at Wink are equally excited about this strategic collaboration and look forward to its success. Wink’s fully automated and quickly manufactured high-precision dies are an ideal addition to the Mark Andy Print Products organisation. With their extensive expertise and strong market access, MAPP will provide customers not only with flexible dies of the highest quality but also with a comprehensive performance package for die-cutting technology.’

MAPP will have exclusive distributorship of the die in the United States, Canada, and Mexico, as well as additional rights in England and Ireland.