Avery Dennison has introduced 30% post-consumer waste (PCW) versions of three facestocks, and a new programme designed to help northern California winemakers and label converters recycle their PET liner waste.
As consumer trends drive the wine industry to find more sustainable packaging solutions, designers can choose 30% PCW versions of the Estate 8, Estate 17 Martele, and Bright White Felt facestocks from the Avery Dennison wine and spirits portfolio.
The addition of these 30% PCW products means the wine and spirits portfolio now offers 13 facestocks with PCW content. It is stated by Avery Dennison that more than 95% of label materials in the portfolio now meet the company’s sustainable advantage standards. To achieve these standards, it’s explained that a label must either be made with less raw material, enable recycling or composting, contain recycled content, or be responsibly sourced.
As part of its AD Circular programme, Avery Dennison is also offering to collect liner waste from label converters and wineries in Napa Valley and surrounding areas in northern California. Those customers can drop off their liner waste at the Avery Dennison Napa distribution centre. The company will accumulate waste until reaching a full truckload and then deliver it to qualified recyclers.
