Sustainable packaging and paper company Mondi has created a skateboard half pipe out of containerboard to highlight the value of the material’s use in every-day life.
The creation is part of a collaboration with Olympian skateboarder Julia Brückler. Mondi describes the project as a ‘fresh, analogous way of showing how containerboard is an ideal material that is used every day.’ In addition, the company is also using the initiative to challenge myths around the use of paper used in corrugated packaging through a fusion of innovation, sustainability, and athleticism.
The collaboration came about through what Mondi says is a shared commitment to excellence, with Ms Brückler’s passion for her sport categorised as mirroring Mondi’s ‘meticulous processes of perfecting paper grades’.
Ms Brückler shared her thoughts on this collaboration, stating, ‘It made me realise that we often take paper items used in our day-to-day lives for granted, not thinking about where they’re coming from or how they’re made.
‘Discovering the details of paper packaging and how durable and strong the material can be during this project was eye-opening.’
The company has used this containerboard half pipe to promote its own values of sustainability by making use of its containerboard paper mills and team to highlight the creativity that can be used to produce corrugated solutions with ‘nature-like strength and resilience.’
Markus Gärtner, CEO of corrugated packaging at Mondi, commented, ‘This initiative is about inspiring people to see the value of our containerboard paper grades through a fresh perspective.
‘Partnering with Olympian Julia Brückler was a great experience, and it embodies our commitment to innovation.’