Label printing and converting equipment manufacturer ETI Converting has opened its first subsidiary in Zarautz, Spain. The newly established European subsidiary will serve as a hub for sales, programming, and service technicians, complementing the existing sales force that is currently operating across the continent.
Jokin Iruretagoiena, the newly appointed managing director of ETI’s European subsidiary, is eager to get started on this new chapter. ‘I am honoured to lead this experienced and devoted team in our mission to empower label printers and converters with a unique competitive edge that only ETI can provide. These advantages will undoubtedly make a significant difference to anyone who wants to make their mark in the industry,’ Mr Iruretagoiena commented.
Over the years, ETI has been a player in the industry with its equipment for inline pressure-sensitive label manufacturing, standard and linerless. Today the commercial landscape is rapidly evolving and ETI is embracing these opportunities by increasing its presence worldwide, and catering to the needs of European printers and converters.
Maxime Bayzelon, president of ETI, commented, ‘We are thrilled to embark on this exciting project and solidify ETI’s position as a leader in our sector. The establishment of our European subsidiary is a testament to the company’s commitment to customer satisfaction on a global scale. We believe it will give us a competitive edge, ensuring continued success for ETI in the European market.’
The latest expansion represents a step towards a more connected and responsive service. By establishing a local team, and eliminating delays caused by time zone differences, ETI will provide prompt and efficient support to its customers.
