Mondi has designed new paper-based packaging for Reckitt’s range of Finish dishwasher tablets. The latter company says this will reduce the amount of plastic it uses by more than 2000 tonnes each year.
As packaging for dishwasher tablets needs to be sealable, durable and water resistant, using paper has historically presented a challenge.
However, Mondi and Reckitt, by following the former’s EcoSolutions approach, say they have been able create a solution where 75% of the plastic used in previous versions of the packaging has been replaced with responsibly sourced paper.
The plastic that remains is needed to strengthen the paper structure and provide barrier protection to ensure the quality and safety of the product as well as a re-closable seal.
The new packaging will initially launch exclusively at French supermarket chain Carrefour, where the packaging is recyclable in existing streams. Any changes required following the initial market launch will be incorporated before the packaging is then rolled out in other countries over the next few years.
Angela Naef, chief research and development officer at Reckitt, commented on the new packaging, ‘Removing plastic from our products is a priority across all Reckitt’s brands,’ she said. ‘We are always looking at new and innovative ways to improve sustainability in our packaging and we are committed to pioneering further packaging innovation. One of Reckitt’s sustainability ambitions is to reduce virgin plastic in our packaging by half by 2030. As well as removing plastic, the new packaging is expected to generate 15% less CO2 emissions across the product’s lifecycle compared to the previous plastic packaging.’
Olivier Seux, head of global key accounts at Mondi added, ‘With Reckitt, we were able to develop a paper-based packaging solution that reduces plastic usage while still providing the necessary product protection. This project is a great example of Mondi’s approach of using paper where possible, plastic when useful. The packaging has been designed with sustainability in mind to minimise the impact on the environment. We look forward to working with Reckitt to continue to test and develop solutions that help them achieve their sustainability goals.’
