Schur Flexibles, the Austrian sustainable flexible packaging solutions specialist, has changed its name to Adapa as part of a new, ‘future-oriented strategy.’ The new name is a portmanteau of ‘adaptive packaging’ and the company says it underpins one of its core values, adapting to a changing world.
The group, which employs 2200 employees across 22 production sites in 11 countries, describes itself as a leading advocate of sustainability in packaging and a producer of highly specialised packaging films. It says that the new name is a ‘logical next step for a company whose group members have strengthened their collaboration as they respond to new challenges.’
Its new future-oriented strategy consists of short- and long-term measures focusing on sustainability, organic growth, operational excellence, and innovation/digitalisation. The group’s sustainability strategy will strive to establish a truly circular economy for flexible packaging as well as ensuring carbon footprint optimisation every step of the way. Organic growth will enable the company to build on its leading role in regional markets and its operational excellence strategy will ensure high levels of flexibility and an extremely efficient setup for SME manufacturers with small to medium runs and selected key accounts.
Furthermore, through its Europe-wide Centres of Excellence, adapa has established a strong foundation based on sustainability and innovation. The Centres work closely together to provide the complete range of integrated solutions all along the value chain for the food, hygiene, aroma protection and pharmaceutical industries. This places the company in an ideal position to be an accelerator of change for a better world and a trusted partner to its customers.
Juan Luis Martínez Arteaga, CEO of adapa, commented, ‘We would like to thank our customers, partners and employees. They are all a part of our success story and have helped us get to where we are today despite challenging times. The new name reflects our belief that together we can build a strong, sustainable foundation for future growth.’
