Avery Dennison Label and Packaging Materials has introduced AD CleanFlake technology to encourage plastic recycling.
According to the company, the project makes Avery Dennison the first label manufacturer to enable rigid plastic recycling across its film portfolio – to help brands support recycling processes without compromising its performance.
AD CleanFlake technology is recognised by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass, for enabling recycling by either removing cleanly (PET) or staying with the package (HDPE), resulting in good quality flakes, the conservation of virgin resources, and less landfill waste.
The AD CleanFlake portfolio delivers these benefits for both PET and HDPE plastics, creating the potential to divert over 200 billion rigid plastic bottles and containers from landfills.
Pascale Wautelet, vice president of Avery Dennison, said, ‘This is an important step forward in using innovation to advance the circular packaging economy without compromising performance. Brands are actively seeking solutions to help them advance their sustainability initiatives and our AD CleanFlake Portfolio significantly expands the applications for this technology.’
For converters, the adhesive features water whitening and bleeding resistance. AD CleanFlake will be available in Europe in September and North America by the end of the year.
