Danone Yogi Sip has launched a range of limited edition bottles with sustainable packaging, printed with a W&H 820mm wide flexo solvent press, designed by digital artist Phila Hillie.
The company approached global label supplier MCC, based in the US, to assist them in finding a way to help their consumer easily separate the PET sleeve from the HSPE bottle, as PET sleeves are not currently recycled in South Africa.
Ohio-based MCC added a double lane micro perforation strip with removal instructions to complete the range of 250g, 500g and 1kg products. The addition of the twin perforations on the side of the sleeve allowed customers to remove the sleeve from the bottle before placing both items into recycling bins.
A unique code was printed on the reverse side of the sleeve to motivate the consumer to separate and recycle the sleeve and bottle. Placement of the code was critical as it could not be printed in high shrink areas. MCC undertook numerous trials and Danone approved the position. Now Danone has requested that all future shrink labels have a double lane perforation strip with removable instructions.
Danone’s Yogi Sip has grown over the years to become the largest drinking yoghurt brand in South Africa.
