The UK’s association for the flexographic industry has changed its name from European Flexographic Industry Association (EFIA) to Flexographic Industry Association UK (FIAUK), as part of a major rebrand.
The announcement was made to the industry at the association’s gala awards dinner evening held on 4 November, 2021, at the National Railway Museum in York.
Neil Jones, chairman of the FIAUK Board, said, ‘The new name better encompasses the association’s commitment to the UK flexographic market by ensuring the future needs of the industry and its members in the UK are being met.’
Mr Jones continued, ‘Being a founding member of FTA Europe, the European umbrella association for flexo and following some of the most challenging months in recent history, with Brexit and Covid-19, the Board felt it was the right time to better reflect our support and dedication to the UK flexographic printing industry.
‘The new logo, branding and website embodies the forward-thinking and innovative nature of our sector. We will continue to champion the successes of the UK industry and, of course, promote the industry through lobbying stakeholder groups on key issues affecting both the UK and European print industry.’
‘Our fundamental principles remain unchanged,’ concluded Mr Jones. ‘We will continue to lead from the front under the name FIAUK. Our new fully responsive, easy-to-navigate website means we can continue to offer the range of services our members expect, while offering new and dynamic experiences regarding training, education, events and more. With the rebrand, we believe FIAUK is perfectly positioned to meet the needs of the industry, both now and in the future.’
