Brand protection, track and trace, and other anti-counterfeiting technologies in packaging are increasing in use, as economies across the globe adjust to a new post-COVID world.
Data from the newly published Smithers report – The Future of Anti-Counterfeiting, Brand Protection & Security Packaging to 2026 – show demand for these components will reach $3.25 billion in 2021. The pandemic is contributing to an accelerated forecast compound annual growth rate (CAGR) of 5.6% for 2021-2026, yielding a total market value of $4.26 billion in that year.
This study combines Smithers’ expert insight into packaging, print, and digital technologies to gauge the impact on this fast-developing market segment. Geographically it finds that demand for anti-theft, product authentication, tamper-evidence and track & trace components will continue to grow; even in Europe and North America, which are largely static markets for standard packaging.
In 2020, the global pandemic and the rise of e-commerce selling led to a rise in fake goods. In cosmetics and personal care, for example, there are reports of a 56% increase in counterfeit products sold via online channels.
More seriously fears over shortages of medicines, pharmaceuticals – and now vaccines – in many regions has led to a greater availability of counterfeit goods, against which consumers need protection. This is increasing the use of anti-counterfeiting solutions; including more interest in mandated track-and-trace schemes from governments.
Smithers’ analysis tracks the value of individual components within these changing and increasingly digitised supply chains. It forecasts over the next five year there will be surge in demand for printed coding (such as QR codes), RFID circuitry and covert taggants used in traceability systems. This will be joined by further use of specialty inks and diffractive optically variable image devices (DOVIDs) in product authentication. For tamper-evident features, the fastest growing components will be blister packaging, film wrap, and security-grade high-strength adhesives, but overall this segment will grow at below the market mean. The slowest growth will be seen in anti-theft technologies, reflecting the reduced use of physical retail over the forecast period, and a transition to more digital technologies, while consumer segments are a focus for legislators, the business threat of counterfeit parts will make industrial goods – already the second largest segment – the fastest growing application through to 2026.
To be effective, security packaging will rely increasingly on integrating new technologies to optimise traceability and usability. Smithers market survey has identified multiple emergent software and hardware solutions that are poised to deliver this – including Blockchain distributed ledger platforms, 5G and NFC connectivity, the wider use of the Internet of Things (IoT), and digital identities and automated verification.
