To address industry demands for strong e-commerce label adhesion and clear-on-clear labels, Dow has launched the INVISU portfolio of acrylic adhesives.
The range is the company’s the latest development for pressure-sensitive paper and film label applications.
‘Dow is investing in the label industry and launching new INVISU acrylic adhesive technologies at a time when the market is hungry for innovation,’ said Mike White, senior marketing manager for adhesives for Dow’s Packaging & Specialty Plastics (P&SP) business. ‘As a full-service supplier of both acrylic pressure-sensitive adhesives and silicone release coatings, Dow is uniquely positioned to help our customers maximise label and packaging cost efficiencies.’
‘Our investment in the label industry helped us identify key market needs to focus on, from the rigors of e-commerce shipping to the minimalist, no-label look that many brands want,’ said David Keely, field technical service manager for adhesives, Dow P&SP. ‘The portfolio immediately addresses those demands, providing label production efficiency and adhesion to keep up with e-commerce growth, and clear-film adhesion for clear-on-clear labels.’
The INVISU 3400 acrylic adhesive provides efficient production and consistent adhesion to various e-commerce packaging surfaces. The ready-to-coat, water-based adhesives combine high productivity with low conversion energy and offer high solid contents, adaptable viscosity profile, and excellent adhesion and cohesion at low temperatures.
INVISU 4200 Acrylic Adhesive helps brands create clear-on-clear labels for beverage, food, health and beauty, and other applications.
The clear-film label adhesive offers excellent adhesion to low surface energy substrates and remarkable water whitening resistance.
