Mondi has launched a health and safety app as a new way to communicate to its colleagues on wellbeing in the workplace.
The app, called Heads Up! is designed to to raise awareness of workplace safety rules in an accessible and entertaining way. It is free to download for all Mondi employees and the general public.
One of many new developments in Mondi’s comprehensive digitalisation of its business, Heads Up! incorporates the latest research on the psychology of safe behaviour into a game format to reinforce commitment to the nine safety rules across Mondi’s plants and mills.
The game design takes its inspiration from corrugated boxes, the main product of Mondi Corrugated Solutions and features the company’s corporate colours and branding.
‘We used the priming psychology effect in our health and safety communication at Mondi,’ said Sabine Nellen, safety and health manager, Mondi Corrugated Solutions who led the development of the app. ‘In the app, we’ve deployed this effect by using gamification to connect the learning of behavioural rules with a positive experience of playing a game.’
Armand Schoonbrood, COO Corrugated Solutions, added, ‘To protect the health and safety of our colleagues, which is our highest priority, we want to use different approaches. Heads Up! will help ensure colleagues are aware of the rules, understand them and mostly importantly adopt them as part of their daily behaviour. Creating the app is an innovative approach that may well become a benchmark for safety communication. Most importantly, we hope it will help keep colleagues safe and support a mindset of safety at all times.’
