Encore Envelopes has invested in a new inline embossing unit to offer customers a variety of new options to enhance their branding.
The company has been using the unit with UV LED technology to create different effects and a variety of new coatings, including spot hi-gloss, matt, soft touch and textured finishes.
The new technology allows the company to emboss images in register or to create an all-over embossed pattern which, when printed, makes the envelope much more eye-catching.
Russell Croisdale, managing director of The Encore Group, said, ‘Customers who have seen examples of these processes are excited by the end results. We have also received some positive interest from clients who are transactional mailers, as they like the idea of having their envelopes embossed with their logo or name to increase awareness of their brand. We believe that we must continue to find and offer our customers new ideas for what they can do to enhance their mailings. The question is how to make the envelope stand out in the post.’
It is hoped that the new technology will improve the level of customer response, as more people notice the different look and feel of the envelope, which will spark their interest and therefore encourage them to open it.
