Innovia Films has launched Rayoface mBoss, a biaxially oriented polypropylene (BOPP) film that has been specially engineered to offer ‘long-lasting premium embossing performance.’
Richard Southward, global product manager, labels states ‘It offers increased shelf appeal and consumer engagement through bold tactile features as well as the eye-catching print and foiling capability of the paper-like surface. At 130 micron, it has a premium feel and offers high conversion and labelling efficiencies due to its exceptional dimensional stability.’
Rayoface mBoss has a high level of opacity, even when wet and is suitable for use with a wide range of inks and foils as well as textured varnishes.
Southward concluded, ‘Third party trials have demonstrated the longevity and robustness of the embossed features through the supply chain, ensuring the on-shelf impact and brand experience that Rayoface mBoss can generate.’
