Edale has appointed Alberto Redaelli as its new sales manager for the United States and Mexico. Mr Redaelli’s remit will be to grow the company’s presence and brand within the two countries.
The North American market is one of the largest printing markets in the world and Edale has seen a growing interest in its range of printing presses for labels, packaging and cartons that are designed and manufactured at its UK Headquarters.
Mr Redaelli’s appointment is intended to provide both existing and potential customers, partners and agents a dedicated Edale sales expert who has a long-standing background and experience in the region.
‘The appointment of Alberto Redaelli creates an exciting opportunity for us and our customers as he has vast experience in flexographic, lithographic, and digital printing,’ said sales and marketing director Darren Pickford. ‘He has been very successful throughout his career in developing strong relationships and understanding customer needs and solutions. His knowledge of the American and Mexican markets and their needs is a real asset to the team.’
Mr Redaelli added, ‘I am delighted to join Edale. After working in the print industry for more than 30 years with well-known print manufacturing companies, visiting the Edale plant and offices, you can feel how passionate they are about technology, and it has been surprising to see the wide array of standard and customised solutions they are able to offer printers, some of them really very unique. I look forward to working with Edale and promoting the benefits of the Edale range of flexographic printing presses throughout North America and Mexico.’
