Smurfit Kappa has created an innovative eCommerce packaging solution which has led to an impressive growth in sales for a fresh flower provider.
Jardines de Los Andes, a leading Colombian flower grower, approached Smurfit Kappa to create a sustainable pack for online customers that would withstand a complex eCommerce supply channel from Colombia to the US while preserving the quality and freshness of the flowers.
The new packaging made an immediate impact, sales of wedding bouquet line introduced last year surging by 300%.
‘Our flower bouquets are made to order and shipped directly from the farm in Colombia to our customers’ homes in the United States,’ explained Alejandro Herrera, COO of Enjoy Flowers. ‘As such it was imperative for us that the packaging would guarantee the freshness and quality while still delivering a wow experience for the customers.
‘Working together with Smurfit Kappa we examined all aspects of the supply chain and produced a packaging solution that surpassed our expectations. This has helped us to grow our business and differentiate us from the competition.’
