Pantone, the provider of professional colour standards for the design industry, has introduced Pantone Metallics for graphic and packaging design.
A collection of metallic spot colours intended for use on printed products, packaging, branding, and other collateral, Pantone Metallics combines the prior premium and regular metallic publications into one collection and includes a new Rose Gold base ink along with 54 other new colours.
The full selection features 655 metallic shades that are globally available off-the-shelf.
‘With their sheen and sparkle, metallic shades instantly capture and captivate the eye, adding visual texture and differentiation from surrounding products on-shelf,’ said Laurie Pressman, vice president, Pantone Color Institute.
‘Entranced by luminosity, iridescence, and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of coloured metal tones that take their cue from fashion and lifestyle including; vivid reds, bold pinks, minty greens, watery teals and warming corals.’
