UPM Raflatac has expanded its portfolio of solutions for wine, spirits, and craft beverage labeling with the introduction of RH30, a hotmelt adhesive which combines high-speed converting and dispensing properties with the adhesion and moisture resistance needed to keep labels in place.
‘The wine, spirits, and craft beverage market is a highly competitive field where the label plays a key role in attracting the consumer and telling a brand’s story,’ said Jay Betton, segment manager, wine, spirits and craft Beverage, EMEIA. ‘RH30 is specifically designed to make hotmelt conversion faster and smoother while also providing brand owners with a high-performance labeling solution that keeps products looking their best for their entire lifetime – from the store shelf to the ice bucket.’
