#LABELicious has been created to attract fresh, creative and enthusiastic industry talent
International label association FINAT has launched the #LABELicious competition to attract fresh, creative and enthusiastic industry talent.
The association’s latest Radar industry survey discovered how challenging it is for the industry to attract a newly skilled next generation workforce, so this competition has been created to increase awareness among students and young professionals about the creative, technical and leadership skills involved in shaping tomorrow’s labels and label sector.
The #LABELicious competition features three categories: brand design, which will focus on future-proofing of brands, and how a brand can create an outstanding experience; smart labels, aimed at desmonstrating how technology adds value to a label through new functionality; and out of the box, which will be judged on a combination of creative design and technology.
President Chris Ellison commented, ‘We are delighted to officially announce our cooperation with Labelexpo. The international winners of the competition will be announced during Labelexpo Europe 2019 where a #LABELicious pavilion will showcase all winning entries.’
