Innovia Films has revealed a new look, with a company-wide rebrand.
On completion of the acquisition of Treofan Americas, CCL Industries announced that the company would immediately transition to trade under the name of Innovia Films and rebrand as a whole.
The purpose of the rebrand was to unify the new larger company, which has a broader global footprint and to align the branding closer to the CCL corporate styling.
Günther Birkner, president, CCL Label Food & Beverage WW, HC Specialty WW and Innovia Film stated, ‘We are very happy with the new design. Working together with the agency they have managed to capture the essence of what Innovia Films does (flexible films) while transitioning the brand closer to CCL’s. This achieves the stated objectives and gives the larger films segment the opportunity to harmonise its global identity under a refreshed contemporary brand.’
Innovia Films will begin the transition to the new logo with immediate effect with its launch at Labelexpo Americas.
