Systems Labelling printed labels for new Coldpress Juices
The recent addition of the distinctive hexagonal shaped bottle to the Tesco soft drinks aisles is the result of ‘hard graft’ according to Coldpress Foods Limited’s managing director, Andrew Gibb. ‘Our key suppliers have rallied to the cause to ensure our unique pack stands out in a competitive market place. None more so than Systems Labelling.’
With eight flavours available in both 250 ml and 750 ml sizes, the label design and print is seen as a key element of developing the Coldpress brand. Short deadlines and tight labelling specifications given, the unusual bottle shape meant efficient and detailed label supply would be key to meeting retail expectations. A 50 micron polypropylene self-adhesive label printed five colours plus an overlaminate provided the best results during product trials.
Mr Gibb continued, ‘I cannot complement Systems Labelling enough. Its attention to detail, technical know-how and efficient service all added up to make my life easier.’
Paul Byard from Systems Labelling added, ‘This project proved tricky at the outset given the hexagonal packaging which makes label application a potentially slower and hazardous process. However, after running various film and adhesive trials, we were able to develop a label fit for purpose that promotes the key element namely the contents of the bottle.
The label combination includes a clear PP film overlaminated with an adhesive developed for clarity in order to see the juice colour through the label.
Coldpress uses pressure to process the 100% fruit used to make its juices. Heat is not used retaining the vitamins, antioxidants and nutrition whilst extending the typical chilled shelf life when compared to similar products up to five months.
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