Corrugated retail ready packaging (RRP) is becoming an increasing necessity for the UK food and beverage manufacturing industry, according to a recent survey commissioned by the Confederation of Paper Industries (CPI) Corrugated Sector.
As the demand for attractive and environmentally friendly packaging solutions grow, the results from the survey found that corrugated packaging is leading the way as a tool for optimising the appearance and performance of a variety of branded products.
A poll of 100 companies found that 79% of respondents rated corrugated retail ready packaging as their first choice packaging material and 83% agreed with the statement that ‘corrugated RRP helps promote product or brand in store’.
Green issues also came to the fore in the survey, which revealed that the majority of those contacted believe that corrugated RRP is either very or extremely helpful in meeting corporate or government targets on environmental issues.
CPI believes that these statistics confirm corrugated cardboard as the complete solution for transit and point of sale packaging, making it the ideal and most sustainable material for fulfilling logistics expectations throughout the food and drinks supply chain.
Director of packaging affairs, Andy Barnetson, said, ‘Protection of goods and cost also score highly in the CPI survey as key advantages for using corrugated packaging. This clearly demonstrates the need for the UK corrugated industry to remain at the forefront of innovation by continuing to produce sustainable, retail ready packaging with quality printing that makes products eye-catching at the point of sale.
‘To meet the expectations of the food and drinks industry the corrugated packaging sector in the UK is pioneering packaging solutions that bring increased sustainability to the supply chain as well as investing significantly in new equipment.’
In addition to its high quality presentational characteristics and the protection corrugated offers for goods in transit, the industry boasts the best packaging recycling record in the country and is proud to use and promote a sustainable and renewable material, more than 80% of which is recycled.
UK’s corrugated sector has led the way with packaging that is always ‘rightweight’, not necessarily lightweight. It brings innovative design for shelf ready packaging and space efficiency in trucks, meaning fewer lorries on the road. It has always offered protection without loss of flexibility.
The results of this important survey indicate that the industry appears to be getting the balance right between functionality and presentation.
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