In order to further expand its press product by offering to address even shorter runs, Mark Andy is launching its newest product, the SRL 4.0. This digital label printer is specifically positioned for converters seeking an economical, responsive and productive option for short run, high quality labels.
The new Mark Andy SRL 4.0 is an easy to operate, roll-fed, full colour (CMYK) toner-based printing machine that accommodates 8.5 inch to 12.6 inch web widths and can print on a variety of qualified materials with no pre-coated substrate requirements. It delivers high quality 600 x 1200 dpi images with variable data and high definition output and comes equipped with server and software system for a complete turnkey profit centre solution. In addition, the company has off-line die cutting and laminating solutions available which provide even more flexibility in a short-run label production environment.
At a low capital investment, the SRL 4.0 offers an economical solution that will enable label printers and converters to meet the demands of smaller or fast-turnaround orders they may have previously turned away. This new offering is a complement to the recent initiatives by Mark Andy to supply a broad range of solutions that deliver profit and productivity for converters.
‘We are excited to offer solutions at every run size in the label segment. The addition of the Mark Andy SRL 4.0 to our product line allows the converter to engage with more customers and seek more opportunities to generate revenue for their businesses,’ stated Jeff Feltz, director of new business development.
Currently available to the North American market, the new digital printer will be rolled out globally in 2013. Converters may view the SRL 4.0 along with the Performance Series flexo press models on the Mark Andy stand at Labelexpo Americas 2012.
www.markandy.com
