Confederation of Paper Industries (CPI) corrugated sector is backing a high profile Europe-wide campaign promoting the major economic and environmental advantages of corrugated packaging.
European Federation of Corrugated Board Manufacturers (FEFCO) has created a video featuring brand ambassador ‘Mr Corrugated’. The video focuses on the ‘five easies’ of shelf ready packaging (SRP) for retailers; it’s easy to identify, easy to open, easy to get on shelf, easy to access and easy to flatten and recycle.
The animated character’s portrayal of corrugated’s economic, protective, recyclable and renewable qualities in a fun way will reinforce the fundamental benefits that this versatile packaging can provide for logistical operations in a wide range of industry sectors.
Director of packaging affairs, Andy Barnetson, said ‘FEFCO’s campaign featuring Mr Corrugated is very clever and appealing, and is sure to make an impact. The video is great at effectively communicating the message that environmental concerns and economical packaging are not incompatible.’
CPI has recently strengthened its ties with FEFCO to promote the interests of the corrugated packaging industry throughout the European Union. CPI believes this will help strengthen the UK’s position and increase its influence on decisions taken across Europe that affect corrugated manufacturing plants in the UK.
However, while CPI is pooling resources with FEFCO and seeking to exchange best practice as part of the Europe-wide campaign, Mr Barnetson stressed that the emphasis on closer links will still allow CPI to retain its independent voice on national issues.
