Fotedar Engineering Services (FES) has been appointed as the exclusive distributor for Edale, throughout the United Arab Emirates.
FES has been in the business of representation for the last two decades, and has a network extending over the UAE and other areas of the Middle East.
The partnership was sealed at the Gulf Print & Pack show in Dubai last month. Bernhard Grob, export sales director said, ‘With a proven record in the flexographic industry, FES seemed an excellent match to promote the Edale range of equipment. Vikram is a very dynamic and technically minded man, who I feel, alongside his team at FES, will really help to promote the Edale brand in this new territory for us.’
Vikram Fotedar of Fotedar Engineering Services added, ‘I wanted to work with Edale as they are a professionally managed company, but retain the agility and responsiveness that is usually seen in tightly held businesses. The technology of the products is top notch. Throughout the world, printing is a highly competitive business but I feel that Edale will continue to be well received by companies within the United Arab Emirates.’
Vikram Fotedar
