Flexo printed packaging ready for the shelf
A business owner, who developed his passion for coffee into a thriving new enterprise, has teamed up with DS Smith Packaging to develop retail ready packaging (RRP) to create the perfect ‘pick me up’.
Jim Cregan, founder and director ofJimmy’s Iced Coffeeturned to the team at DS Smith for help to print, package and promote a new range of what Jimmy describes as ‘proper’ iced coffee.
The collaboration has resulted in a high quality flexo printed retail ready pack, which is colour coded to help the shopper navigate the range. Replacing a former plain white RRP, the new pack is made using DS Smith’s R-Flute material, which offers a flatter, better surface for printing and presentation. This is providing a crucial advantage for an increasing number of brand owners as they seek brand appeal and sales success with shoppers.
Mr Cregan said, ‘We started working with DS Smith at the start of the year and have been really pleased with the results as the pack has gone down very well with our buyers. This project has really enhanced our appreciation of the importance secondary packaging and its role in the product development process.
‘We wanted to make it clearly identifiable and be able to introduce people to the joys of iced coffee, so it is very important that the product is presented on the supermarket shelf in the best possible way.
‘DS Smith has helped us to create a pack that communicates and promotes our product and developed a solution that was innovative and effective at the same time.’
Tony Foster, sector director, DS Smith Packaging, said, ‘Through the skill of our people and the PackRight business tools, which ensures the packaging is working efficiently both on shelf and in transit, DS Smith Packaging has the right recipe to produce RRP that offers crucial advantage to support sales success and make ideas happen.’
