Producing the new packaging for the re-branded Phileas Fogg range of flavoured and textured crisps, Printpack is now the packaging partner for KP Snacks Ltd.
The two have established a partnership based on many years of trust, quality and excellent service. The packaging is for the new and exciting taste experiences range which includes American Bubble Chips Style ‘Louisiana Sweet & Smokey BBQ’ and ‘Cheese & New York Deli Relish’.
New flavour in new packaging
It was the company’s state-of-the-art technology that ensured the best possible flexo print, bringing the products to life with stunning graphics that really make the pack stand out on the shelf.
Harjot Mandla, senior packaging buyer, said, ‘A close working partnership has been essential in ensuring the rebrand was a success. Printpack has enabled us to make the most of our rebranded design by providing us with a tailored packaging solution. The relaunch has been a great success seeing products fly off the shelves at Sainsbury’s and Waitrose and we anticipate the same success when the products are available at Asda, Morrisons and Tesco soon.’
Dave Barnes, key account manager, added, ‘By working together from the very beginning, we have been able to maximise the impact of the new packs, using the very best technologies. We are delighted to support KP Snacks Ltd with this fantastic relaunch and are thrilled that it has been such a hit with the consumer.’
