Sun Chemical has launched a new customer focused website with improved functionality to make it easier for customers to find the solutions that meet their needs.
The new site, www.sunchemical.com, features an improved search capability, allowing customers to search for products and services that are designed to work in various market segments and for many customer applications.
‘We went into this project with customers in mind,’ said Felipe Mellado, chief marketing officer. ‘We wanted to make our website a place where customers can feel welcome and learn more about the wide variety of solutions – including both products and services – that Sun Chemical offers. It needed to be a place where they can find what they are looking for and discover innovations that will help their businesses in the future. The redesign of our website does that. Whether our customer visiting the site is a flexo printer, a coatings formulator, or a packaged goods brand owner, this website will help them discover solutions to address their business needs. It is another way we are working for our customers.’
It is the first time the company has included an ‘innovation’ section on its website. The section highlights a variety of new products and services ranging from electronic materials, special effect coatings and low migration inks to brand protection and brand colour management.
The new site also helps to keep customers informed about developments of interest to them with the use of white papers and videos, and provides up to date information on where to find the company at upcoming trade shows and speaking engagements.
