The packaging portfolio of easyFairs is set to evolve around four major core show concepts, Packaging Innovations, Empack, Label&Print and Luxury Packaging.
The development will accelerate show expansion in these key areas of the €100 billion European packaging industry, and provide a clear consistency of branding across the vast array of packaging shows.
‘Building from our first shows in 2004, the easyFairs portfolio has moved on to become Europe’s fastest growing network of events for packaging communities, with 27 trade shows in 11 countries attracting 35,000 visitors and 2,500 exhibitors,’ said head of product development, Eric Préat.
‘Packaging markets are a constantly changing environment and we have refreshed the brands in our portfolio to reflect recent trends and developments, which are driven by innovations in technology, marketing and packaging processes,’ Mr Préat explained. ‘We have also taken the opportunity to harmonise our brands across all the markets where we do business, thereby simplifying our offer to companies and industry thought leaders who increasingly participate at our shows in more than one country.’
In the UK the easyFairs flagship event at the NEC, which celebrates its tenth anniversary in 2015, the entire packaging spectrum will be unified under the three dynamic core brands: Packaging Innovations, Empack and Label&Print.
The Packaging Innovations brand will continue to focus on the latest trends and innovations in packaging materials and concepts, with Ecopack and Contract Pack remaining as important components of the show with dedicated floor areas.
Empack is one of easyFairs’ most established brands across Europe, with a strong presence particularly in the Benelux and Switzerland areas. Its focus is on packaging technology, with core visitors including packaging operations managers, engineers and technologists. All easyFairs packaging technology-focused trade shows, including those currently named Verpackung (Germany, Austria and Switzerland) and Pack & Emballage (Sweden), and Packtech in the UK, will be transitioned to the Empack brand.
All aspects of offset printing, converting machinery and labelling equipment will now sit under one major show concept Label&Print. The inclusion of Label&Print as one of the four areas of focus underscores the company’s vision to invest in and expand this aspect of its portfolio.
Alison Church, event director, said, ‘Having a strong Label&Print concept as part of our portfolio is central to the development of our Birmingham show in particular, as we have seen so many technological and digital developments in these areas leading innovations in packaging. It will highlight these technologies to brands and retailers, and help the packaging fraternity to understand how they can be implemented to best effect.’
She concluded, ‘These are exciting times for our packaging shows, and focusing on these concepts will take us into our next stage in growth – firstly to build leading shows that communicate effectively with our markets, and then secondly to expand our portfolio globally. Watch this space for the next instalment in the exciting easyFairs story!’
