Under the slogan ‘Fast response technical support delivered by engineering experts’, Asahi Photoproducts UK has recently invested in new Mercedes vans and high spec maintenance tool kits for its skilled engineers services team as part of its new Aqua service. This investment has been madeto ensure that the team can quickly and reliably respond to customer calls and provide the premium service expected from the high quality plate solutions Asahi deliver.
The company recognises that the key to minimising downtime and waste in the UK flexo printing industry is having machine and plate experts available, when and where printers need them, to get lines up and running as quickly as possible. David Galton, managing director, commented, ‘With our highly engineered AWP plate solution commanding premium pricing in the market, our customers expect that we provide excellence in service to go alongside it. We are the only company in the UK that provides skilled engineers, who are also platemakers, to support our customers on press. Our investment in ensuring that they can respond to customers quickly and safely in our new vehicles shows the commitment we are making to the UK flexo print industry.’
He continued, ‘AQUA is an acronym for the Asahi Quality Universal Assurance Programme and was developed to focus our team on delivering excellence in technical support. We have a great team at Asahi ready to support our customers across the UK with the latest plate designs backed up by Japanese technology and innovation.’
The service supports flexo printers on site with print characteristic data, enabling them to avoid distortion in their imagery. The printing engineers will ensure optimised plate performance in the printing press to improve press stability. This involves measuring and analysing the plate printing characteristics, as well as the auditing and maintenance of the platemaking equipment.
