Udo Panenka, Esko president, is welcoming the addition of MediaBeacon tools and expertise as an expansion of Esko’s software suite
US software company MediaBeacon Inc., based in Minneapolis, is to be acquired by Esko in a move that sees the digital asset management specialist added to Esko’s suite of solutions for the packaging production workflow.
MediaBeacon brings an award-winning suite of DAM tools to market, primarily in the USA, through direct distribution and strategic OEM partnerships in various industries ranging from retail and consumer packaged goods to media, print and the public sector.
‘It is Esko’s strategy to digitise and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store. With this acquisition, we further our transformation from a pre-press solution provider to an end-to-end supplier in the packaging world,’ explained Udo Panenka, Esko president. ‘Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners. Adding MediaBeacon tools and expertise expands the Esko software suite and brings to market a production workflow solution that keeps pace with the challenges of organisations around the globe.’
To facilitate a smooth integration process, Jason Bright, CEO and founder of MediaBeacon, will assume the role of chief technology officer. He will work closely with the Esko R&D teams to drive software integration efforts and to ensure ongoing development of the DAM software. Brett Robertson will assume responsibilities over daily operations as the general manager of MediaBeacon.
‘The prospect of adding MediaBeacon’s development and go-to-market efforts into Esko’s global operations in packaging workflow is very exciting and provides us with a solid platform for growth,’ commented Mr Robertson. ‘Esko’s expertise with packaging assets, including structural design and 3D virtual mockup technology, broadens the scope, depth and breadth of the integrated solution dramatically and will surely also excite our customers.’
Terms of the transaction were not disclosed.
