Asahi Photoproducts is partnering with Apex International, Arets Graphics, Esko, Lohmann and Xeikon to showcase fixed palette colour printing at a customer open house later this year.

Held in Brussels on 28 September, the day before Labelexpo opens, the event will focus on the enhanced quality and cost and time saving benefits that fixed palette colour printing offers.

‘This is a great customer event dedicated for printers to demonstrate the sharp, vibrant and high quality results that are possible,’ said David Galton, sales director for Asahi Photoproducts. ‘The print quality achieved by combining our plate technology with fixed colour palette printing techniques brings outstanding shelf appeal to packaging. Print consistency is crucial to brands’ ability to drive sales volumes by increasing visibility, reinforcing identity and ensuring volume turnover.’ He added, ‘Improved ink management also positively impacts production time and costs.’

The company’s managing director, Akihiro Kato, and Dieter Niederstadt, technical marketing manager, will welcome attendees on the day which as well as a packed agenda includes a plate demo and company tour.