Winning six out of twelve available awards, Smurfit Kappa, dominated the recent Accolade Wines ‘Supplier’ Awards, held at the MShed in Bristol.
Throughout 2014, Accolade and Smurfit Kappa worked collaboratively to deliver a step change in UK wine packaging and how it was offered to the end consumer.
In the end over 300 Stockkeeping Units (SKUs) in the Accolade portfolio were redesigned and re-engineered. A clever mix of print techniques and substrates were utilised to show the differences between the value, commercial and premium products within the Accolade portfolio.
Smurfit Kappa was awarded:
Supplier Of The Year
Team Of The Year
Outstanding Commercial Innovation Award
Highest Scorecard Performance
Star Performer
Top Performer – Customer Service – Jenny Simpkins, Smurfit Kappa CRP.
Terry McGivern, managing director UK South, said, ‘Through the strategic leadership of the Accolade Wines team, we created an opportunity to work in an unprecedented way to change their packaging offer radically, in a competitive marketplace. This allowed us to pursue relentlessly market-leading excellence in packaging, through the full use of our ‘Shelf Smart’ proprietary tools. What we have achieved together is a great testament to the professionalism and abilities of both teams, and we are honoured to be recognised accordingly at the inaugural Accolade Wines Supplier Awards.’
Accolade Wines is a provider of new world premium, commercial and value wines, home to famous brands including Hardys, Banrock Station, Echo Falls, Kumala, Jack Rabbit, Stowells, Flagstone and Fish Hoek.
