Keith Laakko has joined RotoMetrics as vice president, global marketing and business development, bringing with him over 20 years of experience leading marketing and new product development teams.
Most recently, Mr Laakko was senior director of marketing & corporate communications for St. Louis-based Express Scripts. He previously served as the executive vice president at CPI Corporation. Before this, he led various marketing, new product and business development teams at Spectrum Brands, Eastman Kodak Company, The Coca-Cola Company, Hasbro, Inc., and Mattel Toys, Inc.
Mr Laakko will be based at the company’s headquarters in Eureka, Missouri and report to president and CEO Robert Spiller. Mr Spiller, said, ‘Keith has extensive experience in product development, brand communications, and business strategy that we will leverage to strengthen our global growth initiatives founded on adding value to converters through proven reliability, mission critical speed, and meaningful innovations in both the label and precision converting markets.’
