Ashland Specialty Ingredients has launched Aroset PS 5333, a pure acrylic pressure sensitive adhesive (PSA) that is free of hexane, toluene and vinyl acetate monomer.

The adhesive’s high solids and low viscosity mean it can be applied with conventional coating techniques, yet can be run at faster line speeds to reduce applied cost.

‘End users are helping to drive legislative change across Europe to protect the environment, and that’s moving tape and graphic manufacturers to rethink their products,’ said Stuart May, EMEA business director. ‘Aroset PS 5333 adhesive gives them a means to improve their product ahead of changing regulations, so they can maintain compliance well into the future without sacrificing performance.’

In vinyl graphic and industrial tape applications, this solvent-based adhesive delivers aggressive tack and ultimate peel adhesion on a wide variety of substrates. It has great affinity for various types of foams and provides strong anchorage to monomeric and polymeric vinyl. In testing it demonstrates enhanced aging performance and good cohesion properties, even at elevated temperatures.

The new adhesive provides superior pigment acceptance, wetting and stability when coated on release liners. It is a significant addition to the company’s existing line of solvent, solvent free, emulsion, and UV/EB adhesives and coatings.

‘This product demonstrates our commitment to delivering innovation and value to our customers,’ said Jacob van der Bent, sales manager Europe. ‘Our service, application and process experience provides customers with the right balance of performance and sustainability to help them compete more effectively.’