As part of an effort to make the flexible packaging industry into a more environmentally sound business, Amerplast has launched the AmerGreen brand.
AmerGreen has three key components. It reduces food waste by delivering a flexible packaging system that extends the shelf life of food products in a natural way. Secondly, it involves progressively converting Amerplast’s PE materials to PE from renewable biomass resources, such as sugar cane. Thirdly, it means partnering with local governments, city councils and retailers to design flexible packaging solutions that are reusable and completely integrated in a circular economy.
‘There is no reason to delay the transformation of the flexible packaging industry into an environmentally sound business,’ said Reima Kerttula, Amerplast’s chief operating officer.
‘Today’s consumers value sustainable packaging and we do not buy the notion that our customers would have to choose between green packaging and profits. On the contrary, we’re convinced that what is good for the environment is good for the business,’ Ms Kerttula added.
