This anniversary edition of Pentawards winners, TASCHEN, ‘The Packaging Design Book 4’ shows the stars of the 2015 and 2016 competitions
Pentawards, the worldwide packaging design competition, has been added to Easyfairs’ global packaging event portfolio.
Created in January 2007, the primary mission of the awards is to increase awareness of packaging design and those who create it. Its 55 categories are judged by an international panel of 12 designers and packaging design directors from major companies. Trophies are awarded each year in a different city in Europe, Asia or America.
Pentawards will now be operated by Easyfairs UK & Global office, part of Global Top 20 exhibition company Artexis Easyfairs. ‘We are delighted by this latest acquisition,’ said Matt Benyon, managing director of Easyfairs UK & Global. ‘The Pentawards are a prestigious and well-recognised concept with a respected heritage.’
Founders Jean Jacques and Brigitte Evrard will remain involved with the awards, to help direct the strategy and integration. ‘We have been very proud to bring the Pentawards to the global packaging industry to celebrate the media of packaging, which is often the unsung hero in the media mix,’ commented Ms Evrard. ‘It’s been an exciting 10 years so far, and we are delighted to continue our involvement by working closely with Easyfairs.’
This acquisition is the latest in a series of global acquisitions by Easyfairs, which includes Oriex Communication, organisers of the ADF and PCD events earlier this year. It also has ambitious plans for global growth through launches and further acquisitions in the near future.
