The updated packaging replicates a watercolour print of flowers by Yvonne Coomber
Devon-based Atlas Packing has collaborated with artist Yvonne Coomber to create bespoke packaging for Cornish Blooms, which delivers home-grown flowers by post throughout the UK.
This is the first project where Atlas Packaging has used its new six-colour Cuir flexo-print machine. The result is a flexoprint that reflects the flowers that the customer will be receiving. Atlas Packaging has also included a postal mark in the cardboard packaging to maximise impact and efficiency.
‘Atlas Packaging worked around the clock to ensure the design reflects exactly what we had in mind,’ explained Beth Hillyard, Partner of Cornish Blooms. ‘We’re extremely excited to begin using the new boxes; they will be landing on doorsteps across the country for Christmas.’
‘Working with Cornish Blooms and Yvonne Coomber has been a very exciting time for the team at Atlas Packaging, testing the capability of the new machine we revealed in October,’ commented Jason Sharman, managing director of Atlas Packaging. ‘The intimacy of the project was fundamental to the process of ensuring the finished result was exactly as both parties imagined.’
