Samples from Flextrus
A new range of tactile films for the food industry has been introduced by flexibles manufacturer Flextrus. This has been launched to deliver enhanced pack appeal for brands and retailers in the UK and Ireland.
The new range includes paper touch, rough, matt, gloss and soft touch finishes and is aimed at the dairy, cooked meats, poultry and bacon sectors, as well as the general foods market. The films create tactile performance allowing designers to deliver contemporary effects, as well as mixed sensory appeal and graphics.
Cliff Gorst, UK and Eire sales director, said, ‘Flextrus has a good history of delivering customer driven innovation with its in house extrusion, manufacturing and printing laminate solutions. However, we now have a great range of tactile coatings to extend our position as a leading print and packaging innovator.
‘Flextrus has five advanced wide web flexo presses, as well as two digital presses, which are uniquely supported with immediate curing allowing faster turnaround for food contact laminates, the first in Europe and destined to enhance our offering for retailers and brands alike. The tactile range is the beginning of a new strategy for the company to speed up delivery of value added solutions that really count.’
Mr Gorst continued, ‘We’re working with a number of brands and converters on reverse printed and coated designs to drive up the aesthetic appeal of their packs. We also have use of offline gravure coating stations for added design flexibility if needed. We have numerous film laminate specifications to tailor to individual application needs, so all in all, we can really create truly customised pack designs to delight brands and their consumers.’
With a film-manufacturing site in Highbridge, in Somerset, the company, which is part of the AR Packaging Group, works across the food and drink, pharmaceutical and healthcare, household and personal care markets delivering packaging solutions, which protect product quality, taste, aroma and freshness, with extended product shelf life.
