Insignia’s award-winning Freshtag label
Insignia Technologies has won a Gold award at the DuPont Awards for Packaging Innovation for the technology behind its Freshtag food label.
Printed on a narrow web flexo press, the label uses a time and temperature monitoring system and changes colour over a pre-set number of days at a specified temperature to indicate when food is past its best. The system links together the entire supply chain from point of production through to restaurant or store, and its colour change speeds up if the temperature increases, allowing breaches of temperature to be highlighted. The labels can be used on individual items or for cases of produce in shipments. The Freshtag also helps improve stock rotation to ensure the freshest product is available.
Insignia, a spin out of Strathclyde University, specialises in smart pigment technology and has developed its range of time temperature indicators over several years.
David Kilshaw, CEO of Insignia Technologies, said, ‘The winners were selected from nearly 150 companies spanning 24 countries by an independent panel, so it is an impressive achievement for Insignia.
‘It is a great endorsement to the potential of the technology we’ve developed,’ he continued. ‘Reducing unnecessary food waste is one of the greatest economic and environmental challenges the world faces and the Freshtag technology should prove a valuable tool in helping to address this.’
