The UK packaging division of DS Smith has collaborated with Scottish lager brand, Tennent’s to launch a limited edition “heritage pack” of the beverage.
To achieve the Heritage pack design, which takes inspiration from the original bottles, including the very first Tennent’s can, it was vital that the print quality was high enough to replicate the historic logo. Using the latest print technology, DS Smith was able to print the final design using corrugated post print, allowing for colour consistency with the brand’s logo throughout the range of label designs.
‘Our limited edition bottle pack provides a great platform for us to celebrate the history and character of Tennent’s Lager,’ said Alan McGarrie, head of UK brand marketing at Tennent’s Lager. ‘The work DS Smith put into producing the pack for us is fantastic, and ultimately consumers love the pack when they see it on the shelves.’
Simon Hamer, print director at DS Smith’s UK packaging division, commented: ‘The Heritage Series is a great example of collaboration between customers and suppliers when working on pack design. We are proud to deliver a product that not only upholds Tennent’s reputation for iconic packaging, but is also recognised for the highest quality print.’
