The final design, a two-colour stackable tray, is 100% recyclable
With the launch of its range of pulse and grain-based snacks, healthier snacking brand, Eat Real, approached packaging strategists at DS Smith to consider how the product could create an impact in store.
Eat Real products are made from all natural ingredients with no added artificial flavourings, colourings and preservatives and the team really wanted the packaging to reflect these brand values.
The final design, a two-colour stackable tray, provides a striking POS display in store. For convenience, the front of each tray can be removed, enabling shoppers to grab a bag from any level on the palletised stack. In addition, the combined pack takes less than 10 seconds to put together and the retailer has the flexibility to vary the height/shape of the POS display according to store requirements.
The packs are 100% recyclable, and have also been designed to fit two on a standard transit pallet. The header card travels flat before being erected in store, saving almost 50% in warehouse space.
Debbie King from Eat Real said, ‘We are thrilled with the ingenious display unit that DS Smith devised for us. The new display stand has had a significant commercial impact for us. It combines effective in-store marketing with supply chain efficiency, which is vital to us as a global company and DS Smith has totally embraced this side of the brief with its innovative solution.’
