The London show is synonymous with luxury packaging
Packaging Innovations and Luxury Packaging London returns to Olympia, London, on 13-14 September 2017. As the leading event of its kind, the two-day show will bring together senior decision makers and buyers looking to revitalise their packaging, increase brand awareness and boost sales.
The capital’s only packaging show and the UK’s only event for branded, inspirational and luxury packaging, is set to welcome more than 180 leading international suppliers through its doors. Many of whom will be introducing new products, services and innovations to the UK market for the first time.
Royston Labels will debut its latest label innovation for Bulldog toiletries – an eye catching promotional tag that is printed on both sides to maximise space, with an ultra-glossy and fully waterproof finish.
The Label Apeel stand will focus on the quality finishes it provides for luxury brands, including its recent work with HP to produce a brand new fluorescent pink ink, which glows under UV light. The brand will be demonstrating this live at the show, and will be of particular interest to those who have products within bars and clubs.
Gruppo Cordenons will use Luxury Packaging as the international launch pad of Reef, its new fine paper from the Luxury & Touch series. Its texture evokes fine sands, live rock, corals and colourful fish scales, so is ideal for exclusive graphic design and packaging.
Etiq’Etains will share its range of pure pewter self-adhesive labels for the luxury market, specifically for products in the alcohol and cosmetic sectors.
New Developments
The show will also launch two major new developments to this year’s format, designed to help senior decision makers stay on top of the latest trends, challenges and solutions facing the packaging industry. This includes a brand-new seminar format for its keynote theatre programme, which will allow more focus on some of the packaging industry’s key markets.
As part of this new format, The Food Forum will be hosted by Martin Kersh, executive director of the FPA, and will cover topics including ‘food packaging from an environmental perspective’, and ‘reducing food waste and extending shelf life’. In comparison, The Drinks Forum will show attendees how to create innovative and attractive packaging that will succeed in a crowded market.
In addition to this, The Beauty Forum will give visitors the opportunity to hear the latest trends and issues from leading beauty brands. Some of the topics that will be covered include evolving packaging trends, smart packaging and packaging for on & offline products. Finally, The Luxury Forum will explore how to craft iconic packaging that delivers the luxury experience.
Also launching at this year’s show is a free-to-attend Packaging Design Summit. This is being run in association with the Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design in all its forms. It will consider the current trends, themes and issues facing the packaging designers of today, with key topics including ‘designing for the work-hard, play-hard generation X’, ‘creating beautifully persuasive brands that grow’ and ‘packaging design for brand and product enhancement’.
Visitors will also be presented with a series of interactive features allowing them to get expert advice on some of the biggest challenges facing the packaging industry. This will include favourites such as the Innovation Showcase where exhibitors will go head to head as they present their latest innovations to a panel of judges, before attendees vote for their favourites. The Innovation Wall will return to air the industry’s ideas and frustrations on the key subject of innovation. Finally, the Packaging Consultancy Clinic returns to give visitors the opportunity to gain one-to-one advice on any aspect of their packaging.
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